Designed for children under the age of 3, this delicious, natural berry flavoured toothpaste is fluoride-free, making it non-toxic if swallowed. It also contains Xylitol to assist in the prevention of tooth decay.

The Pure Beginnings Gentle Berry Toothpaste is fluoride-free and designed for children up to the age of three. Formulated with a fantastic, natural berry flavour to appeal to the taste buds of little ones, our toothpaste will help get kids into the routine of brushing their teeth regularly – without being put off by the strong minty flavours designed for adults.

• Xylitol – helps inhibit the bacteria that cause tooth decay 
• Calcium Carbonate – mild abrasive to protect infant enamel whilst brushing
• Kaolin – gentle clay abrasive to help safely remove plaque whilst brushing
• Age 0-3 years, but may be also be used by children older than that
• Non-toxic if swallowed
• Fluoride-free
• SLS-free